Streamlining Internal and External Content Management

Odlum Brown enhances client communication with integrated public and private websites.

  • Established in 1923 with approximately 200 current employees
  • An independent, BC-based, full-service investment firm providing disciplined investment advice and objective, value-based research with a singular focus on clients
  • The firm offers a full range of investment products and financial, retirement and estate planning


  • Odlum Brown was seeking assistance with developing a new content management system that would integrate their public website, secure client extranet and company intranet

  • Required integration of existing vendor application software, a graphic design refresh, a usability audit, documentation, training and warranty  

  • Sought a reliable partner for the upgrade project that would use well-represented, standard technology solutions and an open architecture that would allow for future enhancements and changes


  • Softlanding’s certified team specializing in SharePoint was chosen to handle the intranet component of the project, which would involve implementing a user and content-friendly SharePoint 2010 based intranet

  • Softlanding assisted in simplifying Odlum Brown's content publishing process and enable reports and news to be published on their new client portal

  • A new information architecture was designed to optimize site structure and content organization

  • Softlanding developed custom SharePoint 2010 branding to align with the new intranet and extranet site designs

The Results

Thorough Author and Site Owner Training

Softlanding provided customized author and site owner training to ensure employees were thoroughly educated before the new intranet was deployed, tested and populated with content

Integrated Content Management System

Odlum Brown enjoyed many benefits of their new integrated content management system including enhanced internal communications, increased efficiency and productivity, a standardized publishing process and a user-friendly system for content contribution and collaboration

Efficient Employee Productivity

The consolidated source of internal information not only helped employees work more efficiently together but also equipped them to provide a higher level of service for Odlum Brown clients moving forward

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